May 03, 2024  
2015-2016 General Catalog 
    
2015-2016 General Catalog [ARCHIVED CATALOG]

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MKT-120 Principles of Marketing

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. Semester Offered: Fall

Class Hours: 3.00

Credit Hours: 3.00

Requisites:
Take CTS 080  DRE 097 ; (Required, Previous).



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