May 19, 2024  
2018-2019 General Catalog Archived 
    
2018-2019 General Catalog Archived [ARCHIVED CATALOG]

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MKT-120 Principles of Marketing

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. Semester Offered: Fall and Spring

Class Hours: 3.00

Credit Hours: 3.00
Requisites:
Take DRE 097 ; (Required, Previous).
This course is part of this/these program(s) of study:
  • Business Administration, Emphasis in Accounting: Associate in Applied Science Degree Program
  • Business Administration, Emphasis in Business: Associate in Applied Science Degree Program
  • Business Administration, Emphasis in Human Resources Management: Associate in Applied Science Degree Program
  • Business Administration: Diploma Program
  • Business Administration, Emphasis in Human Resources Management: Diploma Program
  • Business Administration: Certificate Program
  • Business Administration, Emphasis in Entrepreneurship: Certificate Program
  • Business Administration: (High School Career and College Promise (CCP))
  • Supply Chain Management: Associate in Applied Science Degree Program



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